The hard-nosed, dog-eat-dog world of the City trader feels far removed from the cultured, rarefied world of classic cars, fine art and vintage wine. But these two worlds are coming together as luxury ‘collectibles’ increase in popularity as investments.

Daemon challenged us to reposition their brand, redefine their offering and develop a highly distinctive brand identity, so that they could rise above the pack and be seen as the No.1 challenger.

We step back and wonder whether AI will need human creativity after all to sort its long-term brand challenge.

Lara Gueganton speaks about the power of harnessing social media talent within agencies to achieve remarkable results.

Adam Morrison outlines how the historic collapse of the England rugby union team vs. France at Twickenham is indicative of a confused brand identity now yielding a shocking result.

Pop culture reveals society’s heroes and villains. The meteoric rise of Tiktok and popularity of Knives Out and Succession point to a world which has fallen out with ‘the rich’ and is finding new values worthy of aspiration.